The assets of the future
Jewellery, with its timeless beauty and sentimental value, is both our personal treasure and a legacy meant to endure across generations. Yet, beyond their aesthetic and emotional significance, gemstones possess a remarkable, often overlooked, potential as an investment. In an era marked by economic uncertainty and fluctuating currencies, these vibrant treasures offer a sustainable and rewarding long-term financial opportunity.
Yet, beyond their aesthetic and emotional significance, gemstones possess a remarkable, often overlooked, potential as an investment. In an era marked by economic uncertainty and fluctuating currencies, these vibrant treasures offer a sustainable and rewarding long-term financial opportunity.

The concept of investing in gemstones is far from new.
Since antiquity, gems have symbolised status, power, and wealth, forming an integral part of noble and royal heritage. For centuries, diamonds have reigned supreme in the precious stone market, but this trend is shifting. A new spotlight shines on coloured gemstones—both precious and semi-precious. Sapphires, zircons, tourmalines, spinels, garnets, aquamarines, and other exquisite varieties are gaining increasing popularity, showcasing a richer and more dynamic spectrum within the world of gemstones.
To qualify as an investment-worthy gem, a stone must first and foremost exhibit exceptional quality—its clarity, colour, and cut are key attributes.
Yet coloured gemstones offer something more: rarity and exclusivity. Unlike diamonds, which are mined in abundance across the globe, coloured gemstones are finite, exceptionally rare natural resources that further enhance their value.
Take, for example, sinhalite, serendibite, or certain hues of sapphire, found only in specific regions of Sri Lanka. These rare stones hold unparalleled allure for investors and collectors alike.


A number of factors underpin the decline of diamonds and the ascent of coloured natural gems. Today, social responsibility, ethics, and sustainability weigh heavily on consumer decisions. Limited-edition gemstones support traceability and transparency in the supply chain. Sri Lanka stands out as the only country where gemstone trading is rigorously regulated, ensuring ethical sourcing. Additionally, the growing demand for personalised, bespoke jewellery has bolstered the popularity of coloured gems, whose stunning variety allows for truly one-of-a-kind creations.
Beyond their visual splendour and symbolic significance, coloured gemstones are tangible assets—treasures to be collected, admired, and enjoyed. Their universal appeal transcends borders and cultures. Shielded from inflation, the demand for precious and semi-precious gemstones remains robust in international markets, offering investors a secure, stable, and lucrative asset over the long term.
Investing in ethical and sustainable coloured gemstones is not merely a financial decision; it is an opportunity to embrace beauty, rarity, and responsibility in a way that creates enduring value for generations to come.


Choose your precious and responsible investment in unique-editions gemstones
OONA Natural Yellow Sapphire Ring Ethically Mined in South Sri Lanka